4 Magento Extensions to Reinforce Your Online Store in 2015

  

Huge popularity in the digital market for its advance features, enterprise-level functionalities and flexible performance wasn’t the only thing Magento gained as soon as it came into existence. But, it became the most celebrated platform to rule the hearts of developers and ecommerce businesses for changing the way online stores set up and operate on the web.

While the software comes with plenty of rich features and professional extensions, there are some that just can’t be passed up when it comes to building a Magento website design. Here are top 4 Magento extensions that not only improve the performance of web designers and developers, but also supercharge your online stores.

One Step Checkout

Checkouts are inevitably the most complicated stage of online shopping that often make consumers abandon their order. One Step Checkout is a Magento extension thoroughly designed to simplify the entire check-out process. The extension combines all the check-out steps on a single page making it simpler for shoppers to purchase thus, leading to immediate increase in sales.

Full Page Cache

When people shop online, it really matters to them how slow or fast an ecommerce website loads. Full Page Cache extension helps to keep hold of the visitors to your online store by speeding up page load time. What’s more, you can boost your website ranking and increase your sales conversion with the help of this extension.

Magento SEO

It doesn’t really make much of a difference if you have an intriguing web design and state-of-the-art functionalities, if your website isn’t visible to your target audience. SEO & PPC is what ecommerce businesses look for in order to enhance their visibility on the web. As the name suggests, Magento SEO extension helps your ecommerce website to rank among top search engine results and remarkably increase traffic to your store. Creare SEO and Rich Snippets are the go-to options if you are looking for the best SEO extension to build a robust foundation for your ecommerce website.

WordPress Integartion

When it comes to driving traffic through content, ecommerce stores don’t have much to do. Product descriptions aren’t the sort of content that attracts viewers and prospects. That being said, integrating WordPress and Magento gives room for content publishing on an ecommerce store. Fish Pig WordPress Integration extension is a great approach to integrating a WordPressblog with an online store in order to strengthen blog or other content on the website.  

Look Beyond Contextual Advertising for an Effective Pay Per Click Campaign

The goal of a typical Pay per Click (PPC) campaign is to get you the maximum number of clicks. However, these clicks are only beneficial if they are from people who are actually interested in your products and services. People who just click on your ads out of curiosity may not bring you more business. This is what happens when you rely on contextual advertising. This advertising model may get you several clicks, but most of them are likely to be “curiosity clicks”. To get business, you need qualified clicks from people who are looking for whatever it is that you offer.

You can get these clicks by:

• Creating a landing page – if the page addresses the specific needs of the searchers, it can fetch quite a few clicks. Just make sure you keep your keywords in mind while designing the page. These should preferably be the same keywords that you need to bid on as a part of your Pay per Click campaign.
• Targeting specific ad groups – if your audience comprises several small groups, you can get them to click on your ads by acknowledging their existence. For example, people who are looking for “messenger bags for women” may be different from those who need “messenger bags for men”. If you only offer messenger bags for the ladies, there is no point in targeting the latter.
• Investing in location-specific campaigns: if your business is based out of multiple locations, you should preferably have a different campaign for each of them. Otherwise, you may unknowingly compete against yourself.

A good Pay per Click agency in Sydney (or wherever you are based) can also help you in increasing the number of qualified links by making the necessary changes to your existing campaign.